Cloudflare (first-party) | __cf_bm, cf_clearance | Strictly necessary | Bot detection and security challenge results | 30 min; 1 year |
Google Analytics (first-party) | _ga, _ga_CKEJVZDJ91 | Analytics | Distinguish visitors and sessions | 13 months |
Adobe Fonts | None set; font requests are logged by Adobe | Functional | Deliver web fonts | – |
ZoomInfo | _zitok, __cf_bm, _cfuvid (creteunited.com, zoominfo.com) | Advertising | Identify the company associated with a visit | 1 year; session |
Clickagy (a ZoomInfo company) | cb, chs (clickagy.com) | Advertising | Intent data and ID syncing with ad platforms | 13 months |
The Trade Desk | TDID, TDCPM (adsrvr.org) | Advertising | Retargeting, audience building and conversion measurement | 1 year |
Google DoubleClick | IDE, test_cookie (doubleclick.net) | Advertising | ID syncing for ad delivery and measurement | 13 months; 15 min |
Microsoft Xandr | uuid2, XANDR_PANID (adnxs.com) | Advertising | ID syncing for ad delivery | 90 days |
Magnite | khaos, khaos_p, audit, audit_p (rubiconproject.com) | Advertising | ID syncing for ad delivery | 1 year |
OpenX | i (openx.net) | Advertising | ID syncing for ad delivery | 1 year |
Index Exchange | CMID, CMPS, CMPRO (casalemedia.com) | Advertising | ID syncing for ad delivery | 90 days to 1 year |
PubMatic | KRTBCOOKIE_*, PugT (pubmatic.com) | Advertising | ID syncing for ad delivery | 30 to 90 days |
BidSwitch | tuuid, tuuid_lu, c (bidswitch.net) | Advertising | ID syncing for ad delivery | 1 year |